Radio has been incredibly disappointing. Satellite radio has had an impact on the traditional industry, but the big reason is the drop-off in younger people listening to radio.
NBC will suffer a little bit from not having as effective cross-promotion as they would have had if the Olympics had greater ratings. It will be challenging for them for the next few months.
If you have a strong, local regional economy there, with a lot of business, there's potential.
Some types of programming are not going to attract enough audiences to lure advertisers so selling on a subscription basis is not wrong. The fact is, broadcasters overall will have more opportunities for additional revenue.
I get no sense Citadel will want to do anything really different. WPLJ attracts a great demographic.
