Matt Petersonis an American professional golfer... (wikipedia)
I think that's why this thing is getting attention. It doesn't behave the way people think it should; it ruins files. That's the kind of thing that usually scares people.
Face it; people are curious. And at this time of year, it's very easy to get people to open up all sorts of attachments.
You'd think more people would catch a clue. Some do, but for those who don't, these things always go bad for them.
They just don't want to be bothered. Even a little effort on their part is considered too much.