Decatur is getting as good of a deal as anywhere else.
The good news is $76,000 is manageable. When it gets beyond that, it becomes untenable in a competitive world.
A la carte has a wonderful ring to it. But the cost of watching television would go through the roof.
There are things on television that even I believe are unseemly and not appropriate for young viewers. This is just one tool in a tool chest full of tools for parents.
Every customer has the ability to keep any program or channel out of their home. That's the first line of defense.
We started to look at the business fundamentals very differently and focused on the blocking and tackling and the competitive environment, which is a very different way of doing business.