Milton Pedraza Quotations
Milton Pedraza Quotes about:
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Affordable Quotes
Luxury Institute researchers found most luxury brands in the writing instruments category, as in the luxury watches category, to be niche brands, with 1% to 4% awareness among the wealthy, and in many cases, known only to connoisseurs. Still, the holy grail of a luxury brand is a Harry Winston, or a Rolls Royce, brands that are known to the majority of wealthy consumers, but are affordable by only a few. That feat requires brilliant products, and even more brilliant marketing skills.
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Both Quotes
Ritz-Carlton had the highest number of wealthy consumers reporting stays in the past 18 months (26.9%), with Four Seasons second (21.6 %). However, Mandarin Oriental, with only 5.1% reported stays, received the highest Customer Experience Index score, 89, edging out Ritz-Carlton and Four Seasons, both at 87.
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According Quotes
According to our survey of wealthy consumers, the Luxury Hotel industry is the category that delivers the best product, the best customer service, and is the innovative and most trusted of any luxury category. To be perceived by the discerning wealthy as the most prestigious brand in the most competitive of luxury categories a brand must earn its stripes continuously.