An ombudsman has an obligation when it spots trouble, when it spots patterns, basically to speak truth to power.
Any big corporation, no matter how enlightened, needs some place that people can turn to outside of the formal processes where they can get their problems solved.
We're offering people a neutral confidential place to come in with whatever problems are on their mind.
He has reasonably good name recognition, certainly on this island.
You become a kind of law-and-order person. He's been outside of party politics for long enough, so he can create a nice image for himself as being someone who's efficient and effective.
