The one rule we always have is, the learning has to be in the doing. So if they're playing, they're learning at the same time.
The point of this exhibition is for visitors to harness their imagination and to show them that scientists, like children, access their best stuff through their imagination and fantasy. You think, 'Look at these characters, they're fantastic.' But they're all actually very scientific.
Museums are becoming entertainment. Good ones mix entertainment with education.
More museums are embracing it. But some museums consider it this necessary evil, like the sugar-coated pill, when in fact it's not.
