Patricia R. Foster is a British Electrical engineer. She was named a fellow of the Royal Academy of Engineering, and Institution of Electrical Engineers. (wikipedia)
Teens and kids are driving purchase-making decisions, but the actual purchase is done by the parent.
It was the first time I had my cry. It was the morning after the operation and he said 'Hello mum, hello dad'. That was all I wanted; that was the best moment. They were tears of joy because we were worried he wouldn't even know any of us.
We wanted to highlight the benefit of moving to a broadband connection and we wanted to do it in a humorous, product-demonstration way.