The Olympics has always been a profitable investment for NBC, every year we have televised it. And each year, we have increased our revenue stream to higher levels. It will be profitable again this year.
We're doing more dollars per deal, and overall the dollars are higher.
Buying cycles have been shortened, but in the past few weeks the Olympic marketplace has become healthy.
In the last month or so, we've been able to move the needle in terms of Olympic sales to create a pretty healthy Olympic marketplace.
