He taught Eddie everything. He was very generous with his knowledge. ... I started learning everything I could about wine making and the politics of the Bureau of Alcohol Tobacco and Firearms who, at that time, controlled your life.
People don't want to work that hard. You can't just take over. You have to start your own business. It's not like starting a 7-Eleven.
We got disheartened and took the easy way out.
My average customer used to be in their late 40s or 50s. Now most of them are in their mid-20s. They're definitely better educated. They're more careful, they are tasting and choosing rather than just buying wine blindly.
