Reyne Rice Quotations

We find that parents are starting to migrate to more of a balance in the toy box.

We'll still see price wars once we move further into the season. The difference is that they may not be across-the-board but only on the highly promoted items.

Kids want to have the latest in technology, just like adults. Kids have grown up with computers. They are not afraid of technology, they embrace it.

This is a big leap. A 3-year-old with a digital camera is unusual.

The cool thing about that is that kids are role-playing what they see around them, and they see their siblings using digital cameras and using digital phones. They see their parents using those, and so that's what they want to role-play with.

They can grow market share. They're trying to build social interaction. It's kind of a multi-generation category that brings people together.

Toy retailers and manufacturers are trying a different strategy so that they don't keep coming back to the same places. In some instances, it's a strategic decision. Toymakers need to expand their options in order to grow their market share. It's also a way out if Wal-Mart rejects their products.

The toy industry has really been flat for the past three years. The tough part for the manufacturers has been the weak economy. Toymakers have struggled with declining profit margins as more and more consumers opted to buy toys on sale.

The toy industry has really been flat for the past three years, ... The tough part for the manufacturers has been the weak economy. Toymakers have struggled with declining profit margins as more and more consumers opted to buy toys on sale.

A lot of people are strapped for time, and they don't want to pull out a game if they know it's going to be an hour or more.