Rich LeFurgy Quotations

With today's advanced technology, ad networks can be a lot smarter about how they deliver ad impressions than they were four to six years ago.

There are more mainstream advertisers going on-line that ever before. On top of that, you've got a bunch of on-line store fronts up this fourth quarter that you didn't have a year ago.

There might be a short-term revenue hit, but this can be a very powerful loyalty tool, which is especially important now because we're in a market share game.

This isn't as crazy as it sounds. I think of it as the business model that's waiting to happen.