Richard Edelman Quotations

Trust in established institutions and figures of authority - CEOs, heads of state - is being supplanted by a personal web of trust that includes colleagues, friends and family.

There's something of a revolution going on in terms of how people pick up and value sources of information. For business, it means they've got to change their game plan.

Television is increasingly seen as 'infotainment,' not a credible source of information.

This is a missed opportunity to learn from consumers, to allow employees to be the first line of credible offense for corporate initiatives, to reach out to stakeholders such as NGOs and to co-create the brand story and corporate reputation with informed and passionate on-line participants.

Syndication technologies are truly changing the way people receive and share information today. The technologies enable corporations to engage their stakeholders, whether they are consumers or employees, in dialogue directly. Understanding how constituents now find and share information is the key to building corporations and their brands in the future.