Rob Lower Quotations

If we wouldn't have been able to bring in the General Lee, it's probably not as good as a promotion. . . . So, once you've got that initial idea and you have some leads, then you start trying to fill out the promotion with supporting elements that will make it even better.

Our breaking point for knowing whether it was a good promotion to do or not is whether we sold enough tickets to cover it. In the past we've looked at things very simply: We spent $2,000 for this promotion; that means we've got to sell 200 $10 tickets and anything else beyond that is gravy. There are times where we perhaps don't make everything back, but the publicity we've gotten, the exposure we've gotten, eases the loss.

We have so much competition that promotion is everything. Why do they want to come to the Ice game as opposed to taking some of those other options? Some of that is hopefully the product, a winning and exciting team, but a large portion of that too is what can we offer them.

If people show up, it's a great idea. If people don't show up, it's a bad idea.