We're providing a management product that gets the content out while accommodating all the back-end processes to provide good content flow and management into the system.
The idea is to give people flexible and intelligent control mechanisms so that they can centrally manage, deploy, and get status of deployments while being able to work with it interactively or integrate it with existing systems such as a workflow system or a database of content.
You can think of this as pre-step to content delivery; before you deliver content, you need to get the content there intelligently and with control.
