It's about connection, you know. It's about something that's very social. It has a deeper meaning.
I don't think wine has anything over beer in terms of health benefits. But we won't say that. It's better that others study it and then we have an open dialogue about it.
There's more to beer than just knowing how to drink it.
We recognize that we have to become better at recapturing our market share. Liquor companies are doing a good job at targeting beer drinkers and beer-drinking occasions. So we know who the enemy is and we have to do something about it.
