Sara Erichson Quotations

Nielsen is keeping pace with the evolving ways that people watch television, thereby ensuring that our ratings continue to be accurate and reliable. The introduction of audience estimates for DVR is a major milestone in ratings history and will provide the most detailed information ever on how and when people watch television.

Our job is to make sure that we can keep up with measuring their content as it moves to an increasingly diverse array of platforms. There will certainly be an impact on viewing patterns as more people begin to watch television differently.

Engagement is one of the most important and challenging issues facing our clients, and one of the most talked about concepts in the industry today. Everyone wants to better understand how effectively messages are received and how program environment impacts the process. This project will provide new insights into the critical links between the programs and commercials.

Including college viewing in the national ratings will give our clients a more complete picture of television viewing, particularly among young adults. Nielsen is continuously striving to improve the accuracy and completeness of its measurements. Expanding the National sample to include out-of-home college students is one of many initiatives we are pursuing.

For the first time, a Spanish-language television network will be included in the national sample.