Shawn Roop Quotations

We've gone from serving people who are very liberal to grandmas wearing toe rings. We sell to all ages, primarily women 32 to 42 years old.

We have a lot of competition now. There are cheap rings sold in malls for $3.50 each, but we've made our business on a sized toe ring.

I've never spoken to her. We communicate with e-mail and faxes. That pretty much sums up what the Web can do for a company.

At first, all I wanted the Web site to do was $50 in sales a day, then $100 -- now I look for $350 a day.