Susanne Lyons Quotations

She embodies the Olympic spirit, even off the ice.

Life takes Visa' reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere.

Visa prepaid cards continue to gain in popularity as cardholders demand more choice and flexibility in how they pay and want to be paid. By providing a more convenient and secure way to pay, Visa prepaid cards will help simplify one critical aspect of the U.S. Olympic Team's journey, so they can focus on what's most important.

We have a bigger breadth of products and bigger target audience, so the message needs to be broader.

After the ads run for a long time, they become formulaic, and you become wallpaper. You have the same comic twist and you get a little predictable.

There's a whole lot of ways money changes hands today that we've started to tap into. There are broader targets, a broader set of delivery mechanisms and products. It's not just a physical card anymore.

It's very emotional, the kind of human-interest piece that can really engage people.

If your brand can say to consumers you are trustworthy, you can help them when something goes wrong, and you can make them feel safe and secure.