It is interesting to see the growing correlation between the top performers in the CRI (customer respect index) to the top revenue performers,
Some of the companies did it tremendously well - they put very strong privacy policies into place. They never share your data, never do anything you don't tell them to do and allow people to opt in.
The general standard of privacy across the whole industry has actually increased slightly in terms of respect for the customer's privacy. Responsiveness continues to be major issue.
Customers increasingly make assumptions on a company and its brands based on the online experience.
Customers buy from Web sites that they trust and where they believe their dollars and, just as key, their personal information is safest.
The Web site is now the front door for most companies; online customers are looking for an interactive relationship, something new for many companies,
