Retailers are looking at targeting a specific group of customers to improve their bottom lines and improve sales.
This is a very competitive environment right now. They're looking at whatever they can do to enhance the shopping experience, and technology can help them.
Meal times are such a focus for Hispanic families.
At the same time, the supply of organic products has grown dramatically. With an increased supply, prices have gone down, and that was always a barrier to people who wanted to go organic but didn't want to increase their household budget on food.
It's a consumer-driven industry, driven by consumer demands and preferences, and obviously a lot of consumers are getting turned on to organics and seeking those products.
The Super Bowl is as big a holiday promotion like Thanksgiving, as far as generating sales.
It's because they prepare more of their food at home.
