Tom Grill Quotations

When we plan a campaign, we make sure we take care of the basics like television and print and then we add something different. The sidewalk displays, being an innovative concept, fit perfectly with our aims, stressing the innovation of Zephyr and Lincoln as a whole.

With Lincoln's exciting cadence of new products coming this year, we are seeking innovative ways to capture consumers' attention. We believe that creative use of the Web to disrupt perceptions of our brand is one of the best ways to appeal to our audience.

Zephyr introduces a new Lincoln brand that's a celebration of American drive and optimism. The inspiration for these ads - and for our rejuvenated brand - comes not just from where we've been and what we've done, but from the opportunities that lie ahead. Zephyr is ushering in a wave of outstanding new Lincoln products that we believe will captivate the American consumer who's ready to reach higher.

That's something that we haven't seen in a long time. It's a good start for us.