Tommy Kullberg Quotations

We are extremely aggressive on pricing on the Japanese market. Any competitors should not be even close to what we are offering.

We just were not ready to handle the very demanding Japanese market, and the Japanese customer was not ready for IKEA, and to drive things home and put it together themselves. It was a failure, no doubt about it.

We are meeting the most demanding customers in the world, used to high quality and high service levels. Anyone operating in this market has to satisfy these demands.

We have enormous respect for the Japanese consumer. Usually she is very quality-oriented and has enormous expectations for service and attention.

Small-space living will be a characteristic throughout the entire store. We have visited hundreds of homes, and really gone through in detail how the Japanese live, how they cook, how they sleep.

Small-space living will be a characteristic throughout the entire store.