Those price drivers have all been increasing faster than college sticker prices. While tuition at a place like Princeton might be higher than the national average, its institutional aid packages are significantly higher than the national average.
So they usually face more financial challenges from year to year. That does require their leaders to be innovative, flexible and market-smart.
For a small institution like this to raise that large amount of money involving such a high percentage of its alumni is significant.
It's not unusual for a number of private institutions to be going through budget difficulties.