I don't think you're going to see a sustainable upswing in the market until the second half.
Pepsi introduces products that show immediate results. They've also gone after markets like China where they can get a bigger piece of the pie from Coca-Cola.
Coke is trying to address all these different niches of unmet needs people have and give them different drinks for every occasion. Some might work, some might not. It takes a long time for new drinks to catch on.
He was factually guilty of intentional homicide, but from the beginning, he's had remorse.
