This isn't an increase to $30 a month, in fact for a large part of Australia it is a decrease.
We're offering it on a limited basis to those customers who use these services a lot and would be better off under the new plan.
We've no intention of participating in a trial by a vendor hoping for large-scale uptake of their product.
We've done extensive market research into the offer and we're keen to see how customers actually respond to the new pricing before we offer it more widely.