Retailers in the city who really depended on this last rush are probably not going to get what they expected.
In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product.
Here, at least, there are real people. We assume they are real Wal-Mart shoppers. They are good-looking, but not so fashionista that you can't aspire to it.
Here's an interesting thought about what might result: a good-better-best approach, with Macy's the 'good', Bloomingdales the 'better' and Marshall Field's the 'best,'
Here is this audience that is waiting to be plucked. They have a lot of money to spend, so they are a really big deal.
How does Isaac successfully live in both specialty department stores and discount stores? Why does Bergdorf Goodman welcome Isaac into its rarified space at the same time as the brand sits in the pet care aisle at Target?
They are on a tear. I think they will continue to be very, very aggressive through the season.
People want a celebrity designer they trust and an esthetic to tell them what color and couch goes with which table -- and hers is instantly recognizable.
The business has been very difficult for the last five to six years.
The denim market has been such a hot market, yet the Gap has not been able to capitalize on it.