Richard Branson Groups Quotations

Fortunately we're not a public company - we're a private group of companies, and I can do what I want.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

Virgin could never have grown into the group of more than 200 companies it is now, were it not for a steady stream of intrapreneurs who looked for and developed opportunities, often leading efforts that went against the grain.

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.