What you want to be defines what you become.
When the customer makes contact, he does not want a quote. He wants a commitment.
Give your customers what they want today, and help them see tomorrow.
If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
Good customers want good quality service. Great customers want it even more.
If you want to be the best, find the best in others.
Create a compelling service vision. When people want to, they will.