The terms of the trust specified that the concerts must be free, and that they must be on Sunday afternoons. The idea was to enable families who would not otherwise be able to attend concerts to be able to come.
We've been trying to get away from the staid, traditional format of chamber music concerts because we're losing audience members to age. Chamber music is too easily seen as blue-hair stuff. That's why we have to get even more creative while maintaining the integrity of the series.