Seth Godin Tiny Quotations

When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.

The tiny cost of failure...is dwarfed by the huge cost of not trying.