Stacey Koerner Viewers Quotations

We know that viewing levels increase in September because the weather starts getting a little cooler, it gets darker a little earlier, viewers are already conditioned to be looking for new programming.

Viewers are conditioned to expect a big premiere week at the end of September.

One of the big headlines is that network TV is strong. Overall, television usage among total viewers is up about 4 percent ... and the growth in cable is not coming at the expense of the broadcast networks.