Tadashi Yanai Casual Quotations

Our international success started out first because we became the No. 1 casual wear brand in our home market of Japan. Then, we set up stores in the world's major fashion centers of New York, Paris and London.

At first, Uniqlo was a casual chain on the back streets of Hiroshima. Then... we became a national brand in Japan. So, the next step is to become a global brand.