Theodor Adorno Culture Quotations

Newness only becomes mere evil in its totalitarian format, where all the tension between individual and society, that once gave rise to the category of the new, is dissipated. Today the appeal to newness, of no matter what kind, provided only that it is archaic enough, has become universal, the omnipresent medium of false mimesis. The decomposition of the subject is consummated in his self-abandonment to an ever-changing sameness.

That all men are alike is exactly what society would like to hear. It considers actual or imagined differences as stigmas indicating that not enough has yet been done; that something has still been left outside its machinery, not quite determined by its totality.

The power of the culture industry's ideology is such that conformity has replaced consciousness

What can oppose the decline of the west is not a resurrected culture but the utopia that is silently contained in the image of its decline.

The culture industry perpetually cheats its consumers of what it perpetually promises. The promissory note which, with its plots and staging, it draws on pleasure is endlessly prolonged; the promise, which is actually all the spectacle consists of, is illusory: all it actually confirms is that the real point will never be reached, that the diner must be satisfied with the menu.

All testify to the coercion and sacrifice which culture imposes on man. To rely on them and deny the decline is to become even more firmly caught in its fatal coils.

The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.

The culture industry not so much adapts to the reactions of its customers as it counterfeits them.

Only a humanity to whom death has become as indifferent as its members, that has itself died, can inflict it administratively on innumerable people.

An emancipated society, on the other hand, would not be a unitary state, but the realization of universality in the reconciliation of differences.

The film has succeeded in transforming subjects so indistinguishably into social functions, that those wholly encompassed, no longer aware of any conflict, enjoy their own dehumanization as something human, as the joy of warmth. The total interconnectedness of the culture industry, omitting nothing, is one with total social delusion.

The new human type cannot be properly understood without awareness of what he is continuously exposed to from the world of things about him, even in his most secret innervations.

In the products of the culture industry human beings get into trouble only so that they can be rescued unharmed, usually by representatives of a benevolent collective; and then, in illusory harmony, they are reconciled with the general interest whose demands they had initially experienced as irreconcilable with their own.