Van Toffler Connection Quotations

With our new service, we will be able to satisfy music lovers' urges for all things music. In many ways, URGE will serve as a 'psychic concierge', introducing fans to new artists and helping them to develop a deeper connection to old favorites.

There's been an outpouring of support and concern and a desire to help from the artist community, our audiences and our employees. We feel fortunate to be able to provide a forum to channel all of this energy and good will and to let the people in the affected states know that we're there for them, ... Many of the artists across our channels are from the affected areas and have a strong connection to the south. We are looking to activate every hip-hop, rock, country, R&B, and pop music fan out there to get involved and help support the relief efforts.

What Live 8 did show is that when there is a connection between the TV event and the choice of on-demand consumption after the event, everybody wins.