Van Toffler Tv Quotations

We've pulled out all the stops for Madonna's new release, offering fans exclusive content on handsets, the Internet, on broadband as well as multiple TV shows,

Our audiences want to connect with our content on every platform they interact with-linear television, broadband, online, radio, and now on PCs that run Windows XP Media Center. Today's announcement helps fulfill our multiplatform entertainment promise, ... The distinction between TV and broadband programming is becoming less important to our viewers, and the Media Center Edition platform is helping to take the entire entertainment experience to the next level.

Our audience is full of multitaskers. They're IM-ing and talking on the phone and doing their homework and watching TV all at the same time.

At MTV and VH1, we're in a constant and candid dialogue with our audience. In the wake of our coverage last Saturday, our viewers have resoundingly told us on-line they want to see full performances from their favorite artists.

Let's be clear, people turned to TV to view this event,

What Live 8 did show is that when there is a connection between the TV event and the choice of on-demand consumption after the event, everybody wins.