The only possible effect one can have on the world is through unpopular ideas.
I was so upset with what was going on in the world. I just couldn't stand the idea of being people tortured and that we even had such a thing as war. I hated the older generation, who had not done anything about it. Punk was a call-to-arms for me.
What changed our lives forever was when Malcolm had the idea to sell rock 'n roll records to trendy customers.
At one time, I was very angry. I even treated fashion like a kind of crusade: you were either with us or against us, that kind of feeling. Now I know we need ideas, not kicking down a door.
I do think if you aim for quality, it's not so much about consumerism. The idea is 'Buy less, choose well, make it last,'
The whole basis of my work is analysing what I do and building some sort of intellectual framework. The only possible effect one can have on the world is through unpopular ideas. They are the only subversion.
There’s this idea that somehow you’ve got to keep changing things, and as often as possible. Maybe if people just decided not to buy anything for a while, they’d get a chance to think about what they wanted; what they really liked.
Sometimes you need to transport your idea to an empty landscape and then populate it with fantastic looking people.