Yoshihiro Maruyama Xbox Quotations

The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players.

We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.

The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan. We will continue to make as much effort as we can to make the Xbox 360 successful in Japan.