Al DiGuido Relevant Quotations

So much of retailers? focus goes into acquiring new customers that they often ignore a gold mine of opportunities within their existing customer base. Whenever a bill is presented to a customer via e-mail, the retailer has another opportunity to not only reduce costs and strengthen customer loyalty, but also to provide the customer with relevant and valued offers that can incite additional purchasing. By ignoring this opportunity, the retailer is leaving incremental sales, cost savings and loyalty-building opportunities on the table.

There is little doubt that relevant and timely e-mail communications are becoming evermore central to the development of successful integrated marketing programs that build and accelerate long-term profitable customer relationships. We are excited to move forward as an integrated company that provides an incredible client base with access to best-of-breed e-mail solutions surrounded by an incredible team of the most talented minds in the e-mail industry on a global basis.