I want to add something worthwhile rather than just chucking loads of stuff into the world. I don't want to feel responsible for adding to the soup of mediocrity.
An album is a whole universe, and the recording studio is a three-dimensional kind of art space that I can fill with sound. Just as the album art and videos are ways of adding more dimensions to the words and music. I like to be involved in all of it because it's all of a piece.