There is no one hateful or dear to Me. But, those who worship Me with devotion, they are with Me and I am also with them.
Persons of virtuous deeds, whose deed has come to an end, become free from the delusion of dualities and worship Me with firm resolve.
Persons of firm resolve worship Me with ever steadfast devotion by always singing My glories, striving to attain Me, and prostrating before Me.
I am the origin of all. Everything emanates from Me. Understanding this, the wise ones worship Me with love and devotion.
But great souls, who possess divine qualities know Me as the cause of creation and imperishable, and worship Me single-mindedly.
I look upon all creatures equally; none are less dear to me and none more dear. But those who worship me with love live in me, and I come to life in them.
Four types of virtuous ones worship or seek Me, O Arjuna. They are: the distressed, the seeker of Self-knowledge, the seeker of wealth, and the wise one who knows the Supreme.
Living creatures are nourished by food, and food is nourished by rain; rain itself is the water of life, which comes from selfless worship and service.
Whosoever desires to worship whatever deity with faith, I make their faith steady in that very deity.
To those ever steadfast devotees, who always remember or worship Me with single-minded contemplation, I personally take responsibility for their welfare.
Even if the most sinful person resolves to worship Me with single-minded loving devotion, such a person must be regarded as a saint because of making the right resolution.
Even those devotees who worship demigods with faith, they too worship Me, but in an improper way.
Endowed with steady faith they worship that deity, and fulfill their wishes through that deity. Those wishes are, indeed, granted only by Me.
The evil doers, the ignorant, the lowest persons who are attached to demonic nature, and whose intellect has been taken away by Maya do not worship or seek Me.