Bill Carroll Networks Quotations

The other networks want to avoid losing momentum and the way you can lose momentum is by saying we're going to put a Gone Fishing sign up and come back after the Olympics.

All of this is positioning, ... The networks are trying to say 'we're not going to cede this exclusively to the cable networks.'

Is it a guaranteed bet? No. Is it a good, reasonable roll of the dice? Yes. I think they have a good chance of people who don't normally watch their networks checking them out, without alienating their core audience.