Brad Adgate Networks Quotations

I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.

Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.

It makes a lot of sense since both networks have the same target, they are very competitive, and both have been struggling in getting large ratings.