Britt Beemer Category Quotations

The toy category continues to struggle. Our survey shows that this year 33.5 percent of weekend shoppers said they bought toys compared with 37.5 percent last year. The big surprise was electronics, which came in flat with last year at 19.7 percent. One reason for this could be that people simply couldn't find what they were looking for.

The toy category continues to struggle, ... Our survey shows that this year 33.5 percent of weekend shoppers said they bought toys compared with 37.5 percent last year. The big surprise was electronics, which came in flat with last year at 19.7 percent. One reason for this could be that people simply couldn't find what they were looking for.

This is a core product category that generates a lot of profit from sales of products and the extended service warrantees. Sears needs to protect this business at all costs.