Wal-Mart deserves their high admiration level because they do what they say. They give America a place to buy at low prices in stores where employees seem happy to be there and willing to assist customers when questions are asked.
They saw Wal-Mart coming at them. I think Target may have to sharpen some of their prices a little bit more.
I think retailers will hold prices up to 40 percent off before Christmas and then go even deeper in January to clear inventory. No doubt, heavy discounts help sales but they hurt profits. And retailers, more than ever, know that they have to answer to Wall Street and not Main Street.
Only a month ago, I felt we could see the first negative selling season in over 20 years, but the drop in gas prices has given consumers a newfound shopping spirit that should sustain them throughout the month of December.
Consumers really got a monkey off their back when gas prices came down. I do expect this year that Black Friday will be the biggest (shopping) day of the year.