I tell myself that some names can be mistakes, like Mxyplyzyk, a store in New York that lost customers because few could spell its name to look up the address. I tell myself that lots of writers agonize over titles, and often get them wrong at first.
Indie bookstores love writers as much as they love readers, and there is something about a community store, where you walk in, you feel known, and the delight in books is just infectious.
All writers know how important a good title is. It's the first thing readers see, along with a knock-your-socks-off cover - a seductive 'come hither' for the story within.