Clayton Christensen Innovation Quotations

Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.

The answer is the disruptive innovator, an outsider, who creates a product or service for the non-existing consumer in a non-existing market for almost no profit.

Innovation simply isn't as unpredictable as many people think. There isn't a cookbook yet, but we're getting there.

Innovation almost always is not successful the first time out. You try something and it doesn't work and it takes confidence to say we haven't failed yet. Ultimately you become commercially successful.

An innovation will get traction only if it helps people get something that they're already doing in their lives done better.

Only the general manager can mold the resources, processes, and values that affect innovation , into a coherent capability to develop and launch superior new products and services repeatedly.

Motivation is the catalyzing ingredient for every successful innovation. The same is true for learning.

Disruptive innovations create jobs, efficiency innovations destroy them.