I think the effect has already been felt on Ford's earnings because Ford and the other automakers book themselves in profits when they produce and ship the cars to the dealers,
I think they're pretty smart to take the earnings hit now,
My thought is that this will not be a major stock market or earnings event. As recalls go, it's a lot of vehicles, but companies always make a provision for this sort of thing.
You have an earnings penalty and a cash benefit, neither of which is overwhelming.
The business does not deserve a huge premium. It's a cyclical business, earnings are erratic.
I don't think Wall Street had fully realized the dependence of GM's and Ford's North American earnings on a few light-truck models. That was the nasty surprise that drove their shares down.