Tourists as well as natives want to see cultural achievements - whether it's the Banaue Terraces, the old churches or museums.
Cultural values are, in themselves, neutral as well as universal, and so much depends on how individuals or ethnic groups use them. Values are influenced by so many factors such as geography, climate, religion, the economy and technology.
To fund major cultural efforts, we must not rely alone on government and foundation patronage; if the farmer can spend for beer, he can pay for good entertainment which he can understand, which he can identify with and which will fortify his spirit.