Gary M. Loftus is the director of the Coastal Federal Center for Economic and Community Development. The Center is housed in Coastal Carolina University's E. Craig Wall Sr. College of Business Administration... (wikipedia)
I think this is just as good as an independent study. They weren't hired by the university, they are paying the university.
It is just part of the evolving market. We are just doing it a little less subtly than Disney does it, and it is happening all at once. It's just what happens. It's called evolution. Every 20 years or 30 years, it churns.