I think the smartest thing they've done is invest in youth speedway. They run the youth races every week. They've helped the kids, encouraged the kids and they've made a big deal out of it. Now there's about a dozen Division I riders that have gone through that youth program.
There were three world champions during the 1990s that came from America. The U.S. riders do very well in Europe and there's probably as many followers of Fast Fridays outside of this country than there are in this country.